Comcast Expects Firm Growth in 2017: Here’s Why PART 14 OF 17
Rise in advertising revenue
Advertising is an important segment for Comcast (CMCSA). In its fiscal 4Q16 earnings call, the company stated that, as it continues to build on its advanced advertising capabilities, it continues to see strong growth in the business. Comcast added that although it’s gained fewer advertising clients from the automobile industry recently, this could be a cyclical trend.
The company stated that its national advertising market continues to be strong, and, after strong advertising upfronts last year, its scatter advertising market continues to be robust. Comcast expects advertising upfronts to remain firm this year.
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